A clear European ambition and a challenge for SMEs
The European Union has set an ambitious roadmap: achieving 90% of digitalized SMEs by 2030. Behind this figure lies a strong conviction—the digital transition is a major driver of competitiveness, even for small and medium-sized enterprises. However, for many SMEs, this goal may seem vague or distant.
So what does “reaching a digital maturity level” really mean? And why should you take this transition seriously today?
Digital maturity is not about becoming a Silicon Valley Startup
Many assume that digitalization requires heavy investments or advanced technical skills. In reality, achieving basic digital maturity means integrating simple tools into your daily operations that are tailored to your actual needs.
This could include :
Automating repetitive tasks such as invoicing or customer follow-ups,
Implementing a CRM to track prospects and customers more efficiently,
Managing your business with clear and up-to-date dashboards,
Adopting collaborative tools to streamline internal communication.
In other words, it’s about equipping your business intelligently—to save time, make better decisions, and remain competitive.
Data : The strategic entry point to Digitalization
Among the key pillars of this transformation, data plays a key role. Why? Because before adopting digital tools, businesses must first structure the information they already have. Many companies possess data, but it’s scattered, unreliable, or underutilized.
Building a data strategy gives meaning to this information and allows businesses to :
Gain deeper insights into their performance and customers,
Identify concrete optimization levers (commercial, logistical, financial, etc.),
Anticipate market changes rather than simply reacting to them.
Start now to stay competitive!
Markets evolve rapidly, and so do customer expectations. Businesses that integrate digital tools today will be better equipped to tackle tomorrow’s challenges. Waiting means risking falling behind. On the other hand, initiating a transformation project—no matter how small—already sets your business on a path of progress.